Some cravings are unmistakable—an all-encompassing need for salty-sweet peanut butter, a longing for the nearly savory smack in a bite of bitter dark chocolate. When you’re consumed by a clear-cut craving like that, nothing else will do. There’s no competition. Together, peanut butter and chocolate are a winning combination.
Meet PB Wins the Cup.
PB Wins the Cup stars our chocolate peanut butter cups, made by us in our Red Hook Factory.
A scoop shop staple, PB Wins the Cup is a smooth vanilla ice cream swirled with peanut butter chocolate flakes and housemade peanut butter cups—a recipe we taste-tested many, many times over. PB Wins the Cup is deceptively simple; it’s tricky to do your own take on something timeless...not to mention, time-consuming! When it comes to dessert, we’ve never been afraid to put in the work.
For each of our flavors, we take care to a churn a unique base. It’s this attention to detail that makes every flavor truly one-of-a-kind. We actually made ice cream history as the first to pasteurize on-site in New York City, earning us the nickname of “Brooklyn’s freshest.” But to us, deciding to pasteurize our own ice cream was no decision at all. Flavor development begins at...well, uh...the beginning. We don’t believe in cutting corners. To create PB Wins the Cup, we start with the vanilla base.
We begin with a traditional sweet cream base, which we let rest for one day after pasteurization. The following morning, we add a few drops of our finest vanilla extract and stir gently.
While that’s working, we set out to make the peanut butter chocolate flake! First, we heat our 72% dark chocolate. More rich than bitter, this full bodied chocolate flavor is loved by kids and kids-at-heart alike. (You may recognize it as the cornerstone of our Dark Chocolate.) When the chocolate is warm enough, we drizzle in our creamy peanut butter and whisk to incorporate, creating a liquid peanut butter chocolate.
Now we can get down with chunky peanut butter in a PB&J, but we prefer a smooth peanut butter for ice cream purposes. It’s easier to blend with the chocolate and less likely to harden when frozen. When it comes to making PB Wins the Cup, the creamier the peanut butter, the better. We use Peanut Butter & Co.’s “Smooth Operator.” Founded in Greenwich Village, Peanut Butter & Co. are our neighbors! They’re just from the other side of the Brooklyn Bridge.
We pride ourselves on making our own mix-ins. We’re as much a bakery as we are a creamery. So you’ll understand if we’re a little secretive about how we make our peanut butter cups. With this mix-in, we’ve found the perfect balance of peanut butter and chocolate. We can’t just give away all of our tricks!
Let’s just say this: each layer of peanut butter is generously mixed with butter and sugar, put on trays and topped with a layer of chocolate.
Now the magic happens. We pour our vanilla sweet cream base into the continuous freezer. As it comes out churned and frozen, we drizzle in our liquid peanut butter chocolate, creating a ripple that freezes into flakes! Simultaneously, another machine layers in scoops upon scoops of frozen peanut butter cup pieces. Sprinkle another layer of peanut butter cups on top for good measure and that’s all, folks! Our PB Wins the Cup is churned and ready for scooping.
It’s not hard to see why people got nuts for PB Wins the Cup. This crowd-pleasing flavor gained a following fast! To share the joy with as many people as possible, we even offer pints of PB Wins the Cup online with free shipping nationwide. Plus, there’s no need to feel guilty about indulging with this one—peanut butter is technically protein. Everyone needs protein!
Our character PB the Pig appears on the illustrations for every flavor made with anything peanut butter.
For the chance to catch a glance of the ice cream action, take a trip to our Red Hook Factory. Boasting an interactive ice cream museum, a scoop shop and state-of-the-art equipment, our 15,000 sq ft Red Hook Factory is the largest ice cream production facility in New York City. And if you peer through the 8ft tall windows, you may just see our Kitchen Team churning the day away.